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Too Faced Signs With Private Equity Firm

Weston Presidio invests in prestige cosmetics brand.

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By: TOM BRANNA

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Prestige marketer Too Faced Cosmetics, big at stores like Sephora and Ulta, is entering the first quarter of 2012 with a new investment partner, Weston Presidio.As one of the largest remaining independent brands, Too Faced founders Jerrod Blandino and Jeremy Johnson are elated at the upcoming prospects this partnership will create, said the company. “We never considered bringing on a partner until recently,” Blandino said. “We realized we had reached an elevated level of success but that the...

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